Spaniel Communications
Business Storytelling Starts here
Your story makes you unique. What do you do for a living? How do you do it? Why do you do it? How and where do you do it?
The answers to those questions tell others how you can improve their lives with your products and services. Unfortunately, most people cannot properly tell their story. They stumble over words. They don’t get to the point quickly enough. They fail to clearly explain the benefits they offer. In short, what you do may be fantastic, but unless you can make your story resonate with your target audience, you will lose business.
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Creating an Effective Story My job is to help you create an effective story—whether it be through a business article, a speech, a presentation, a podcast, a video or a social media campaign. As a public relations specialist, I have worked with clients and employers to develop effective stories.
These include • Crafting a major speech for the head of a super-secret aircraft plant that describes how the manufacturing principles developed in his organization can actually promote a more peaceful world. • Showing how 3D imagery aids surgeons in delicate brain operations. • Interviewing CPAs for a series of podcasts that provide guidance on how to best use your hard-earned money. • Conducting news media training for executives so they can confidently respond to news media inquiries about their work.